Developing an Internet strategy for a business can be a complex task. The technologies involved have matured to the point that broad ranges of choices are available.

Still, businesses have begun to web-enable mission critical operations to streamline supply chains, and reach existing and new customers.

Many companies have also budgeted for interactive marketing, or have identified the development of an online marketing strategy for their next campaigns

But businesses will also need to think beyond technology and driving traffic to the web. The Internet has empowered customers as a major stakeholder in a business.

There is need to build customer service programmes that interacts efficiently to manage user experience and the profromance of the supply chain.

This is best done by knowing what's really important to the customers and effectively communicating this to the other stakeholders (partners, suppliers etc.)

Deploying this successfully will require creative business re-invention and relationship development.